Writing Great Copy is Essential
One of the things I have learned is that writing great copy is ESSENTIAL— no matter what industry you are in. It’s also one of the things that will hold you back in your marketing and communications career. In my experience, the people who could write interesting copy ALWAYS stood out – even if the content was the most technical, boring, non-compelling information you ever came across. It’s also the number one skill that I mentor junior people to develop and focus their energy on. You want your customers and employees to understand what you need them to do, believe or buy. We are drowning in information and so you want your information to STAND OUT and not contribute to the noise.