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Episode 19: Your Personal Brand Matters with Frances Reimers

On this episode of Brave Girls, I talk with brand expert Frances Reimers from the personal brand consultancy, Firestarter. She talks about how she’s leveraged her business development and content marketing experience at an agency to start her firm where she works with professional athletes, celebrities, politicians, executives and organizations. Her path to entrepreneurship was […]

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Giving Back: Sharing Lessons Learned through the Backpack to Briefcase Program

Today I spoke to students at the University of Baltimore as part of the Alumni office’s Backpack to Briefcase program to share my opinions about what it takes to succeed as a business communicator in today’s world. The world is so vastly different from my undergraduate days but there are still some common factors that

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Lesson in Visual Content with The Cyphers Agency and PRSA-Maryland

The Maryland Chapter of Public Relations Society of America (PRSA) co-hosted a workshop last Friday at Towson University with The Cyphers Agency on the new hot topic of “visual content.” The rockstar agency team of Darren Easton, Kellie Elmerajji and Anna Forbes shared their perspectives on how to make your content visually appealing and interesting on Facebook, Twitter, Instagram, Google Plus, Pinterest, and

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Why I love Pinterest

I think I am officially hooked on Pinterest. Addicted. Yup. It’s like a drug. But better. Each experience is different. New people to follow. New boards to create. New images to pin. There’s ALWAYS something new and I think that’s the beauty of Pinterest. At first, I could not understand what the big deal was and

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Constellation Energy: Creating A Cohesive Team

“Tracy was selected by the C-suite to create and lead a cohesive corporate communications team focused on marketing, communications and community relations issues related to Constellation Energy’s generation assets in thirteen states. Tracy led the charge for over six years as the Director of Generation Communications, reporting to the Group President. Her results speak for

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