Archive for the ‘Uncategorized’ Category

Monday, April 4

The Maryland Chapter of Public Relations Society of America (PRSA) co-hosted a workshop last Friday at Towson University with The Cyphers Agency on the new hot topic of “visual content.” The rockstar agency team of Darren Easton, Kellie Elmerajji and Anna Forbes shared their perspectives on how to make your content visually appealing and interesting on Facebook, Twitter, Instagram, Google Plus, Pinterest, and LinkedIn. They share case studies and provided feedback to us on our visual content which was insightful. Here are some of the gems from the workshop: Text only communications are no longer relevant in our hyper-connected world. As professional marketing and communications leaders, we need to learn as much as possible about visual content tactics and techniques so that we can provide the best consulting to our clients. People want to be shown, not told. It’s been shown that a tweet is 150% more likely to be retweeted if it includes an image! Multi-media is […]

Tuesday, December 8
Posted Tuesday, December 8, 2015 | Category: Blog,Inspirational,Motivational,Uncategorized,Updates from Tracy
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Every day we have the opportunity to be open to receive what Source wants us to have.  Often times, we are so preoccupied with ruminating over the past or being anxious about the future that we forget to be in the present moment. Over the past four months, I find myself consciously focusing on the present moment – the NOW as Eckhardt Tolle calls it. The NOW is all we have. In the NOW you are much better positioned to be open to receive. The other evening I saw the most amazing sunset mainly because I was so OPEN and in the NOW. I pulled into a mall parking lot and snapped a photo to capture the beauty of the scene. I stood in the parking lot for several minutes and just stared at the sky. In that moment, I connected with Source and said Thank You. Thank You for bringing […]

Thursday, December 3
Posted Thursday, December 3, 2015 | Category: Blog,Uncategorized,Updates from Tracy
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I found this little gem today while cleaning out my dad’s belongings.  It immediately took me back to sixth grade where Mr. Grimm (of Hickory Elementary School fame) made us memorize the ENTIRE poem called Desiderata (meaning that which is to be desired). I remember being so proud that I was able to nail the whole thing in front of my class. It seemed like a massive homework assignment at the time – so many words and so much to string together. Over the years, I have forgotten the vast majority of the message but re-reading it today brought me to tears. There are so many GOLDEN NUGGETS from the poet Max Ehrmann. I doubt my twelve year old self grasped all of them at the time. I believe that I was meant to come across this message today  so I can share some of the nuggets with you. Here […]

Wednesday, May 21
Posted Wednesday, May 21, 2014 | Category: Blog,Uncategorized,Updates from Tracy
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It’s been proven in research that people are more likely to remember your message when you include a visual element. Unless you have access to talented graphic designers you run the risk that your message gets lost in the sauce with your audience. I recently stumbled upon a new tool called Canva that solves this issue relatively easily. There are oodles of templates that you can pick from to create your visual element. It’s free to open an account and of course there are a few paid features that you can elect to use if you want to get really fancy. Canva also has video tutorials that are easy to follow and if you sign up for their email list you get updates, tips and tricks to get more proficient. So if you are looking for a low-cost option to creating graphics without looking amateur, Canva may be a good […]

Friday, May 31
Posted Friday, May 31, 2013 | Category: Blog,Uncategorized,Updates from Tracy
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I’m blown away by the RESULTS students achieve in Jenny Fenig’s program the Live Your Dream Challenge. It’s wild (AND I AM A GRADUATE!) Jenny has been sharing these results in a Gutsy Success Series these last few weeks on her blog and I’m totally amazed at what happens to these gals when they DECIDE to take their dreams seriously and invest in their purpose. Here’s a sampling: One quit her “good on paper,” yet unfulfilling job to follow her passion and trained to become a life coach Another found her voice in her business and started using it with her male business partners. Her biz is growing by leaps and bounds. One booked a bunch of speaking gigs and got hired as a professor at two top-notch colleges (THAT WOULD BE ME!) Another realized she was tired of doing everything herself and started building her dream team (in biz […]

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