Archive for the ‘Public Relations’ Category

Monday, April 4

The Maryland Chapter of Public Relations Society of America (PRSA) co-hosted a workshop last Friday at Towson University with The Cyphers Agency on the new hot topic of “visual content.” The rockstar agency team of Darren Easton, Kellie Elmerajji and Anna Forbes shared their perspectives on how to make your content visually appealing and interesting on Facebook, Twitter, Instagram, Google Plus, Pinterest, and LinkedIn. They share case studies and provided feedback to us on our visual content which was insightful. Here are some of the gems from the workshop: Text only communications are no longer relevant in our hyper-connected world. As professional marketing and communications leaders, we need to learn as much as possible about visual content tactics and techniques so that we can provide the best consulting to our clients. People want to be shown, not told. It’s been shown that a tweet is 150% more likely to be retweeted if it includes an image! Multi-media is […]

Wednesday, May 7
Posted Wednesday, May 7, 2014 | Category: Blog,Corporate Social Responsibility,Public Relations
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Corporate Social Responsibility or CSR activities are a big part of how companies extend their brand and get credit for the good deeds of its employees. Something I’ve learned over the years of doing CSR work is that it does not have to be complicated or overly scripted and organized to make a Public Relations (PR) splash. For example, groups of employees can self-organize their teams to give back to charities or non-profits that are close to their hearts by doing simple things like ice cream socials, dine arounds (where a percentage of sales go to a charity) or even walks that benefit and fund research to find cures for diseases that have afflicted the employees or their family members. Capturing the impact of volunteer hours and donated dollars is what PR teams should focus on. When you compile these types of activities into an annual CSR report that can […]

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