Archive for the ‘Marketing’ Category

Monday, November 13

Today I spoke to students at the University of Baltimore as part of the Alumni office’s Backpack to Briefcase program to share my opinions about what it takes to succeed as a business communicator in today’s world. The world is so vastly different from my undergraduate days but there are still some common factors that ring true. Here’s what I shared with the students: What does it take to get hired into this profession? The number one factor is your DESIRE! How hungry are you and are you willing to do what it takes? It’s competitive out there so you have to really WANT to be in this field of marketing and communicators or you just won’t make it. While there are many more opportunities, there is just as much competition with smart, savvy talented creatives. I also believe that now more than ever, you need to be able to […]

Monday, April 4

The Maryland Chapter of Public Relations Society of America (PRSA) co-hosted a workshop last Friday at Towson University with The Cyphers Agency on the new hot topic of “visual content.” The rockstar agency team of Darren Easton, Kellie Elmerajji and Anna Forbes shared their perspectives on how to make your content visually appealing and interesting on Facebook, Twitter, Instagram, Google Plus, Pinterest, and LinkedIn. They share case studies and provided feedback to us on our visual content which was insightful. Here are some of the gems from the workshop: Text only communications are no longer relevant in our hyper-connected world. As professional marketing and communications leaders, we need to learn as much as possible about visual content tactics and techniques so that we can provide the best consulting to our clients. People want to be shown, not told. It’s been shown that a tweet is 150% more likely to be retweeted if it includes an image! Multi-media is […]

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