Archive for the ‘Communications’ Category

Monday, November 13

Today I spoke to students at the University of Baltimore as part of the Alumni office’s Backpack to Briefcase program to share my opinions about what it takes to succeed as a business communicator in today’s world. The world is so vastly different from my undergraduate days but there are still some common factors that ring true. Here’s what I shared with the students: What does it take to get hired into this profession? The number one factor is your DESIRE! How hungry are you and are you willing to do what it takes? It’s competitive out there so you have to really WANT to be in this field of marketing and communicators or you just won’t make it. While there are many more opportunities, there is just as much competition with smart, savvy talented creatives. I also believe that now more than ever, you need to be able to […]

Monday, April 4

The Maryland Chapter of Public Relations Society of America (PRSA) co-hosted a workshop last Friday at Towson University with The Cyphers Agency on the new hot topic of “visual content.” The rockstar agency team of Darren Easton, Kellie Elmerajji and Anna Forbes shared their perspectives on how to make your content visually appealing and interesting on Facebook, Twitter, Instagram, Google Plus, Pinterest, and LinkedIn. They share case studies and provided feedback to us on our visual content which was insightful. Here are some of the gems from the workshop: Text only communications are no longer relevant in our hyper-connected world. As professional marketing and communications leaders, we need to learn as much as possible about visual content tactics and techniques so that we can provide the best consulting to our clients. People want to be shown, not told. It’s been shown that a tweet is 150% more likely to be retweeted if it includes an image! Multi-media is […]

Tuesday, August 19
Posted Tuesday, August 19, 2014 | Category: Blog,Communications,Employee Engagement,Updates from Tracy
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The big buzz these days in Corporate is all about how to engage your employees and it’s clear that communications teams have an opportunity to influence and change this situation. I recently got a chance to talk about this topic with my fellow Public Relations Society of America employee communications colleagues during a virtual brown bag moderated by Sean Williams. On the call, I shared with the audience that it does not need to be difficult but you do need to up your internal communications game to make an impact. A recent survey done by the Institute of Public Relations showed that 87% of communications pros state that communication has become more important these days for the overall success of their organizations. 62% say that their influence and status within the organization has increased (so let’s use it!). The bad news is that only 15% say their budgets have increased […]

Wednesday, August 6
Posted Wednesday, August 6, 2014 | Category: Blog,Communications,Updates from Tracy
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For 2014, I selected three words that I wanted to live by. They are: BUILD. POSITIVE. PUBLISH. Since we are half way through the year, I wanted to do a check in and review the result of my concentrated effort. As we know, we tend to set New Year’s Resolutions and then we forget about them. It’s why you stand in line for a treadmill on January 2nd but if you are still there the first week in February all the machines are readily available and if you go to the gym on August 5th you’ve just about got the entire gym to yourself. Go figure, right? So here is what I was thinking back in January when I wrote the three little yet powerful words down and where they’ve taken me. First, BUILD. This had multiple meanings for me. I knew I was going to need to build my […]

Monday, July 21
Posted Monday, July 21, 2014 | Category: Blog,Communications,Updates from Tracy
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Do you make your bed every day? I do (even when I am in a hotel traveling for business). It’s my way of telling the Universe that I am ready for the day.  I’ve been doing this simple act since I was a kid and I plan to do it for the rest of my life. As crazy as it sounds I think it matters and it gets my day off to the right start. I believe that when you make your bed, you are signaling that you can start and finish a task. You see things through. You can focus. No task is beneath you. These are all critical traits to exhibit to your clients and/or employer. You don’t have to have a military background or training to make your bed every day. Your mother probably taught you how to do it when you were little. It does not […]

Tuesday, July 15
Posted Tuesday, July 15, 2014 | Category: Blog,Communications,Updates from Tracy
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Yesterday and today, I am in the beautiful Berkshires with my coach Jenny Fenig and my fellow Business Adventure School buddies masterminding. It’s been such a great experience that I just had to share what this is all about. You see, I never knew that things like this existed until about two years ago (so maybe you don’t know about them either!)… I’ve been enrolled in Jenny’s one year program along with five other women from across the US. We come together several times a year to meet face to face with Jenny at the Red Lion Inn in Stockbridge, MA to share our dreams, aspirations and to work to make them real. Jenny is our gusty guide who is on a mission to change the world. She runs a very successful six figure business and is a marketing genius. Having a coach to support me has been one of […]

Thursday, July 10
Posted Thursday, July 10, 2014 | Category: Blog,Communications
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This isn’t about me. It’s about YOU. It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000 people how their personalities add value. To do this, she’s given me a special code BL-TracyImm to give the first 100 people who use it her Fascination Advantage® assessment for free! This has never been done before, and will only last until July 25! I took the assessment and I am THE RING LEADER Archetype. My primary advantage is POWER and my secondary advantage is PASSION. And the best part is – they want this to be a chain reaction. So when you […]

Wednesday, June 11
Posted Wednesday, June 11, 2014 | Category: Blog,Communications,Updates from Tracy
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I recently signed up for a free account with Canva, a company that Guy Kawasaki is promoting these days. He’s the former Chief Evangelist for Apple and a real thought leader in the world of technology that you should consider following. Tonight I decided to experiment with the software to see the types of graphics that can be created by a novice (check out my super simple graphic called Behind the Scenes). You have lots of templates to choose from and there are easy to follow tutorials that teach you how to create a decent looking graphic. Being a visual person and knowing that when you add visuals to your communication piece people are more likely to view it, I wanted to be able to not have to rely on a trained designer for all of my needs. Don’t get me wrong, I believe there is a place for designers […]

Wednesday, May 21
Posted Wednesday, May 21, 2014 | Category: Blog,Communications,Mobile
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I realized today that I need to develop a well thought out mobile strategy for my employer to effectively communicate with employees, including field peeps. At today’s PRSA Connect14 conference today in Chicago, I listened to Jeff Corbin speak on this topic (which I had been somewhat pondering but now it’s a priority!). His company, theComms app, has developed an app that companies can deploy and use fairly easily. Its downloadable from both iTunes and GooglePlay and can be branded with your company look and feel. Depending on your communications objective, you can decide what type of content you want to make available. The growth of iPhones and Androids over the past two years has made this solution the answer to a challenge many corporate communicators face. As a communicator, you are constantly trying to get messages out and get real and actionable feedback from workers who don’t slave behind […]

Tuesday, June 4
Posted Tuesday, June 4, 2013 | Category: Blog,Communications
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If  your really want to knock it out of the park with your internal communications campaign, then I believe you need a few stars to align. First, you need to simplify your message and link it to a business imperative. You have to help people connect the dots and understand at a very basic level what you want them to do with this new information. Explaining how something links to the corporate strategy is always a good idea when you announce changes or major projects that increase revenue, reduce costs or make the company a great place to work. Next, work to understand how your employees prefer to receive company information. You’ll need good processes and technology in place to have the most impact.  If the majority of your employees speak Spanish and work in field positions, don’t assume that posting a story in English to your intranet does the […]

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